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FRANKFURT, Nov 2 (Reuters) - Novo Nordisk (NOVOb.CO) claimed it will certainly boost making ability for future obesity drug launches and fret much less about marketing and advertising after a mishandled market intro of its Wegovy injection in 2014.
"As we want to introduce future products, obviously we will certainly think about even more of a 'draw' than a 'push' commercial method. Which web links into exactly how we scale capacity for that," President Lars Fruergaard Jorgensen informed journalists in a get in touch with nine-month outcomes.
"We see this pull nature in the marketplace for anti-obesity medicine, which is fantastic since we have the broadest portfolio in the market to do that," he included.
The firm is in a dragged out manufacturing overhaul after a professional filling Wegovy injection pens encountered issues late in 2014.
Reporting by Ludwig Burger, Editing by Louise Heavens
Our Criteria: The Thomson Reuters Depend On Concepts.
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